How Much Does a Professional Website Cost in 2026? – The Honest Price Guide

From WordPress starting at €990 to premium solutions: What a website really costs, which factors determine the price, and where hidden costs lurk.

The Most Important Question First: What Is Your Goal?

Before you compare prices, ask yourself: What should your website do for you? A digital business card has different requirements than an online shop with 500 products. The costs depend directly on this.

Website Costs 2026: The Honest Overview

WordPress Website: €990 – €2,490

WordPress is still the worldwide standard for content management. Ideal if you:

Want to maintain content yourself regularly
Have a limited budget
Want to be online quickly

What you get:

Responsive design (smartphone, tablet, desktop)
Basic SEO setup
Legal pages (imprint, privacy policy)
Contact options

Watch for hidden costs: WordPress needs regular updates. Plugins can have security vulnerabilities. Hosting costs an additional €5–30/month.

Premium Website (Next.js): From €1,490 + €29/mo

For businesses that want maximum performance and security. No WordPress, no plugins, no attack surface. Advantages:

Load times under 1 second
Google Core Web Vitals optimized
Own server infrastructure in Germany
No plugin updates, no maintenance costs
GDPR-compliant by design

Online Shop (WooCommerce): €1,490 – €3,990

If you want to sell products online, WooCommerce on WordPress is a proven solution.

What Determines the Price?

| Factor | Impact | |--------|--------| | Number of pages | More pages = more design & development | | Custom design | Standard theme vs. custom-made | | Features | Contact form, shop, booking system | | SEO optimization | Technical SEO, keyword research | | Content creation | Texts, photos, videos |

The 3 Biggest Mistakes When Commissioning a Website

1. Only Looking at the Price

A €300 website from Fiverr may sound tempting. But: No SEO optimization, no support, no GDPR compliance. The follow-up costs are often higher than a professional initial investment.

2. Having No Maintenance Plan

A website is not a "one-time project." Security updates, content maintenance, and technical optimization are ongoing tasks. Plan at least €50–100/month for maintenance – or choose a maintenance-free premium solution.

3. Ignoring SEO

The most beautiful website is useless if nobody can find it. Technical SEO should be considered from the start, not as an afterthought.

Conclusion: The Right Investment for Your Business

A professional website is not an expense, but an investment. It works 24/7 for you – as a digital salesperson, trust signal, and contact point. My recommendation: Start with what your business needs. A solid WordPress presence to begin with, or go straight to a premium solution for long-term peace of mind – either is better than having no professional web presence at all.

Want to know which solution fits your project? Get in touch – the initial consultation is free.

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Ronny Triathlon DigitalDigital Growth with Endurance.

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