Revenue growth through lightning-fast loading times and checkout optimization in Lightspeed.
The Challenge
NaturNems, a provider of high-quality dietary supplements, was struggling with high bounce rates on mobile. Despite top-notch products, the sluggish performance of the existing Lightspeed shop caused potential customers to abandon the purchase process prematurely.
My Strategy
As a specialized developer, I gave the shop a comprehensive overhaul that went far beyond superficial design:
1. Performance Sprint (Core Web Vitals)
Through deep optimizations to the Lightspeed theme and asset compression, we were able to reduce loading time by 50%. In the e-commerce world, every saved second means real money.
Result: "Green zone" on Google PageSpeed Insights.
2. Conversion Focus at Checkout
The payment process was radically simplified. Unnecessary clicks were removed and trust elements (trust signals) were placed at crucial points.
Goal: Guide the user from shopping cart to confirmation page without friction.
3. Mobile-First Experience
Since over 80% of customers shop via smartphone, the entire interface was optimized for thumb navigation.
The Result
After the relaunch, NaturNems not only saw better Google rankings but also a measurable double-digit percentage increase in conversion rate.
"Working with Ronny was a game changer for our shop. He understands not only the technology but also the psychology behind the buy button."
Technical Stack
Platform: Lightspeed eCom
Frontend: Custom theme modifications (CSS/Liquid)
Analytics: Umami Analytics for data-driven UX decisions
Experience the Project Live
Click the button to open the optimized website in a new window:
